The Economist Group, the UK Economics-based publishing group, may launch their own social networking site.
Having access to, and control over, a social networking site means The Economist magazine could have it's own focus groups so they'll be able to undertake market research any time they like without having to recruit people to ask questions. The value to the group of launching such a site would be increased within the first two years as other publishers try to emulate their success and fail thus pushing more people towards the site owned by The Economist group.
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