With all of the publicity surrounding tonights bout, the media companies covering the fight would've experienced a sharp rise in their share prices had it been a week day.
Maybe the best time for the fight to have gone ahead would've been midday in the middle of the week, so the traders and other purchasers could have made some money from this event.
Companies such as Sky, with it's pay per view programming, will gain much from tonight, not just in cash profits but also from the inevitable publicity. James Murdoch, son of Rupert Murdoch, was mentioned all over the newspapers and online news sites recently due to his 'take-over' of News Corp's UK, Asia and Europe operations and his appointment as non-executive Chairman or British Sky Broadcasting.
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